Ethos was created in response to the steady decline of young adults in the church. Ethos exists to help address the needs specific to this generation of young adults; to help inspire, stir, challenge and ignite discussion among so called generation Y.

At Youth for Christ their heart is both to communicate the good news of Christ to every young person and young adult in Britain but also to equip every believer to effectively share their faith. Ethos aims to do both; the films vary in depth, length and style, with some being more overtly evangelistic and others more discipleship and peer evangelism based.

Ethos is totally free and easily accessible for churches to use. It has been used effectively both in services and small group settings. For the latter, each film comes with discussion questions that small groups can go deeper with.

As an evangelistic tool, with ethos being readily available on YouTube it is simple to share with non believing friends.